Writing Samples

Community reports, crisis messaging, & click-worthy guides!

Community Updates

As I outlined in the About Me section of this portfolio, I like to leverage radical transparency whenever I can in order to help build and maintain a trusting relationship with the communities I serve. It can be incredibly intimidating to stand in front of a global audience and just... be honest with them. Especially when you've messed up, or when there are a lot of brand language considerations that need to be made. But being honest doesn't necessarily have to come at the cost of being brand-safe. You just have to be a little more creative in what language you use and how you use it!

Below are some examples of crisis messaging that I've drafted for community controversies, major upcoming changes, and everything in between.

Blog Posts & Community Reports


Reddit Threads & Responses


Guide Content

For several seasons of my career, I planned & executed a series of "SMITE Pro Tips" strategy guides intended to help drive additional search traffic to our esports website and potentially garner some new fans. If someone were searching Google for "smite hunter builds for Season 7" or "how to play Heimdallr", our esports site would rank as a top 5 result every time.

SEO was top of mind when these guides were written, and they were consistently the best-performing content we had on our website. This series averaged 13k clicks per article, accumulated a total of 634,127 clicks to date, and accounted for 25.3% of all traffic on our website for the three years it ran.

Here are a few samples from the final year of the SMITE Pro Tips series: